SENIOR SOCIAL & COMMUNITY MANAGER
JOB SUMMARY
As Senior Social & Community Manager at Secret Mode, you will play a vital role in building and engaging with our existing and developing communities of players, using your skills and expertise to foster positive and safe spaces them to interact, learn and communicate. You will be responsible for shaping and executing the global social and community strategy for your assigned projects, working alongside the wider marketing and communications teams to deliver outstanding campaigns across diverse range of titles.
You will be experienced in using innovative and engaging strategies to deliver activations that inspire audiences, playing a pivotal role in reinforcing key marketing beats outlined by the wider publishing team, and playing a key role in the success of each game. Additionally, you will be responsible for monitoring and reporting the success of relevant activity across your projects offering insights, actions and recommendations to improve output.
KEY RESPONSIBILITIES
- Own the creation and curation of unique social media and community strategies for your assigned projects including optimising relevant channel, tone of voice, activity cadence, and asset strategy
- Be the driving force behind all social and community activity on your projects, taking ownership and responsibility for driving ideas forward
- Be the trusted and authoritative voice to advise on all social media and community topics related to your projects
- Own relevant community and social relationships and communications internally and with external partners, including development teams, agencies and creative teams, be the social and community point of contact for your projects
- Key focus on identifying and leveraging new opportunities and platforms to grow the social audience size, increase engagement and develop content creation for your projects
- Track growth and engagement metrics across channels, alongside agreed KPIs and project objectives, with responsibility for the social and community success of these on your projects
- Work with Product Marketing, development teams, external partners (including 1st parties, agencies, and tech partners), and the wider Publishing team to coordinate and communicate plans effectively
- Own the content creation process across social and community channels, where needed briefing the creative team and working with developers to deliver effective and impactful content, mindful of current trends within the social media space
- Build and maintain a calendar of social media output via creating and scheduling posts, alongside monitoring spaces for content to interact with
- Involvement in live media content, such as livestreams and short-form videos – hosting and presenting content in-person, alongside producing and strategising content
- Establish robust community spaces on relevant platforms to engage with the project’s audience, via rewarding activities and events
- Optimise community sentiment via expert moderation and management of community spaces and social channels, championing top members, and creating a safe and honest environment for players
- Oversee the community and player feedback loop via social and community spaces, gathering feedback, presenting this to internal stakeholders, supporting on an action plan to address key points, and feeding plans back to the community
- Where relevant, represent Secret Mode in a positive and engaging way with attendance at industry events, engaging with players in-person
- Activate, track, and optimise paid social boosting for your projects, using audience segmentation and tagging to ensure effective, targeted campaigns
KEY REQUIREMENTS
- 4+ years of proven experience in roles covering both social media and community management in the games industry
- Experience working alongside external partners e.g. agencies, IP holders, first party
- Strong ability to work autonomously and lead on the creation of strategies and ideas independently
- Strong understanding of video game marketing, community management, and development practices
- Excellent communication, teamwork, and problem-solving skills
- A strategic thinker with the ability to action changes via data and trends, and to effectively restrategise when required
- A proactive self-starting attitude, able to identify tasks and opportunities for growth and success
- Comfortable with involvement in live media productions, be it on camera or behind the scenes
Please note that this role is only open to applicants who have the right to work in the UK. We are currently unable to offer sponsorship or consider applications from outside the UK.
TRAVEL REQUIREMENTS
This role requires you to be in our Leamington Spa studio for two days a week and may involve occasional travel to events.
BENEFITS
- Flexitime working hours
- Pension Scheme
- Benefits platform with company funded allowance which includes : -
- Income Protection and Life cover
- Private Healthcare coverage
- Critical Illness
- Online GP